Adela Ordonez

Hola! My name is Adela Ordóñez.
I'm a design leader 🚀 builder 💎 maker✂️ thinker💡with 12+ years of experience.

I've had the opportunity to build great products and services in Europe and Southeast Asia.

In my last role I've split my time as Head of Product Design at ZALORA for all of Southeast Asia, as well as Head of Design at The Iconic in Australia. I'm very lucky, I get to lead very talented designers and researchers.

When I am not working I love to travel.
Read books. Illustrate. Make things.

Brands I worked with:


Case studies

Recent  work from 2022- 2024.
Case Study 1

Design leadership & culture building at ZALORA

Design Leadership, Culture, Management

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Case Study 2

Building & scaling a strong user centric mindset.

User insights, Scaling user-centricity, Design ops, Culture

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Case Study 3

Building & scaling a loyalty program for a fashion e-commerce.

Design Leadership, Product Design

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Case Study 4

Rolling out a suite of B2B products to power a massive e-commerce business.

B2B Design, Transformation, Service Design

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